Gemini is one of the world’s leading wholesale manufacturers of made-to-order dimensional letters, logos and plaques for the sign industry. For over 50 years, Gemini has not only consistently delivered high quality products, but has been a true partner to sign shops, providing superior service, technical support and sign solutions to help them continue to grow their business.
To keep the brand top-of-mind and also provide inspiration to the signage industry, NEXT has partnered with Gemini to create numerous communication elements that showcase the company’s breadth and depth of capabilities and expertise for providing customizable solutions that help solve a challenge or bring any design idea to life.
Leveraging 25 years of experience manufacturing cast plaques and letters, Gemini identified a potential opportunity to expand their product offering and enter the Bronze Memorials market. As a highly competitive industry, NEXT was tasked to create a campaign that not only generated awareness, but differentiated Gemini as a wholesale bronze manufacturer dedicated to serving the Monument Builder industry by providing guaranteed quality bronze plaques paired with world-class support and service. In partnership with the Gemini Sales Team, NEXT developed a multi-touch print and digital campaign, including external sales tools that Monument Builders could use with their customers to help ease the selection process during a time of grief.