Lund is a leader in the marine space with a reputation for quality and craftsmanship. Lund owners are loyal and proud of the brand – only a small percentage of buyers ever leave. The “Lund Difference” boasts quality and craftsmanship.
NEXT was tasked with creating prominent homepage banners to give the LundBoats.com brand a modern look and tone that better matched the brand personality. Messaging was written to be both clever and bold. Visuals elevated the brand to capture its best attributes. NEXT was able to push the attitude of confidence and pride, demonstrating that Lund truly is the best in its class.
Lund asked NEXT to develop updated graphics and messaging for its annual dealer kit. Continuing the theme of giving the brand a more modern look, vibrant imagery and compelling captions were used to give the dealer kit a rich, elegant look and feel, and to promote Lund’s best features and offers.
