NEXT / GLS created an integrated campaign to position entry-level Unidrive M models as universal and simple, driving awareness and inquires while communicating the change of corporate ownership from Emerson to Nidec. A media transformation that involved strong negotiating and value-add to drastically improve the Unidrive M media footprint-for the same budget.
Ad campaigns targeted a specific segment of buyers to a specific set of products. NEXT / GLS leveraged digital ads, landing pages, lead forensics,and a fresh approach to the creative messaging and visuals.
Specific segments of buyers are targeted to deliver higher response rates and a better ROI. Solid reporting monitored progress and reported results allowing for changing course as needed to keep strategies on target
The email campaign reinforces the brand message and links to a landing page for more information and the opportunity to capture qualified leads.