With COVID-19, decreased funding and declining enrollments, it’s a difficult time for higher education institutions. Harder still, Americans are also questioning the value of a college degree as a whole. Colleges and universities are increasingly finding themselves competing for market share under more consumer and government scrutiny.
It’s important a higher education brand aligns with its mission, vision, values and business plan. Your brand is both visual and verbal – the combination is what gets noticed, remembered, and helps the organization stand apart. If your brand is no longer relevant or on strategy, it’s time to invest. NEXT can help both assess what’s not working and build on what is to ensure everything resonates and fully articulates your value.
Furthermore, higher education institutions that take a strategic, data-driven approach to recruiting students find themselves ahead of the competition. Predictive modeling and machine learning can help you identify your best targets, advanced analytics and reporting can show you gaps in your pipeline, and the aggregation of all of this data can bring insight into messaging and creative execution.